CASE STUDY: THE NEW EXCLUSIVE
During the pandemic, creatives across the country found themselves relocating, reassessing, and redefining their paths. Industry Collective saw an opportunity to bring these voices together in a collaborative, artist-led film project. The New Exclusive started as a branded short film to highlight a new era of community and inclusion. Over months of development, it evolved into an exhibition of diverse luxury, high fashion, and joy.
Our team rented an estate in Los Angeles, gathering early-to-mid-career creatives seeking a reprieve from clients and bosses who often overlooked their ideas. This project offered them full creative freedom and control, from development and line producing to filming, editing, and securing distribution.
Here’s how it happened…
Time and budget constraints in producing a high-quality branded film.
Ensuring brand integration felt organic and elevated the story rather than compromising it.
Developing the film during a pandemic, balancing safety protocols with artistic execution.
The Challenge
Artist-first creative process: A “best idea wins” approach ensured every voice was heard and valued.
Strategic brand partnerships: Apparel, lifestyle, and alcohol brands helped fund the project, aligning with the film’s vision.
Seamless execution: The creatives involved handled every stage, from concept to completion.
A virtual world premiere amplified reach, creating an inspirational ripple effect within the creative community.
Our Approach
Boosted Industry Collective merchandise sales, particularly the crossbody bag featured in the film.
Brand partners utilized our content across their own platforms for marketing.
Increased engagement and inspiration among early-to-mid-career creatives, with lasting impact.
The Results
One branded short film
Marketing and promotional content for brand partners
Successful virtual premiere with media and PR coverage
Deliverables
Watch the full film here