The Story

Industry Collective’s inaugural event was designed to bring together creatives, industry professionals, and transplants new to LA—a city where networking can feel transactional and opportunities often come with hidden barriers.

With limited resources, we relied on word-of-mouth, social media outreach, and a grassroots approach to spread the word. Our board of creatives championed the event, inviting peers and sharing details online. The response was overwhelming.

The Challenge

• Minimal funding and no established audience—this was our first-ever event.

• Differentiating from traditional industry mixers, which often prioritize status over genuine connection.

• Creating a welcoming environment where attendees felt encouraged to collaborate and create.

Our Approach

• Community-driven promotion: Social media and direct invitations helped build an authentic audience.

• A focus on intentional networking: We structured the event to encourage real conversations and partnerships.

• An inclusive atmosphere: Unlike many industry events, there were no VIP sections—everyone had access to each other.

The Results

• Oversold by 30%—a line wrapped around the venue as demand exceeded expectations.

• Lasting impact—six years later, attendees still cite this event as where they met roommates, business partners, and lifelong friends.

• Sparked the foundation of Industry Collective’s community, setting the tone for future initiatives.

Deliverables

• A sold-out flagship event

• Established Industry Collective’s reputation as a connector for creatives

• Generated momentum for future projects and partnerships