The Story

In celebration of the annual Florida Cup, a commercial was produced featuring Brazilian superstar Ivete Sangalo, filmed at Universal Orlando’s Islands of Adventure and a Universal hotel overlooking Volcano Bay. The campaign spotlighted Sangalo’s excitement for the tournament while showcasing Orlando’s vibrant entertainment scene.

The Challenge

This production came with a unique set of hurdles: directing and communicating with a Portuguese-speaking star, managing a high-energy shoot inside an active theme park without shutting it down, coordinating in a busy hotel setting, and maintaining confidentiality to protect the celebrity from fans who quickly recognized her. Tight timelines and complex logistics added to the pressure.

Our Approach

Industry Collective founder Tiona Langley not only directed the spot but also managed the multilingual, cross-functional crew while liaising directly with Ivete’s management team. Tiona worked closely with Universal’s park and hotel operations to map out discreet routes and staging areas, allowing the production to move efficiently without compromising privacy or park operations. Portuguese interpreters were integrated on set to ensure clear, effective direction and a seamless experience for Sangalo.

The Results

The commercial debuted as a flagship promotional piece for the Florida Cup, generating excitement among international audiences and fans of Ivete Sangalo. The production successfully navigated live-location, multilingual, and talent privacy challenges to deliver a polished, culturally connected campaign

Deliverables

• Commercial direction

• Multilingual production management

• Talent confidentiality coordination

• Live park & hotel logistics

• Portuguese on-set communication facilitation