CASE STUDY: INDUSTRY HOUSE X FLORIDA FILM FESTIVAL LOUNGE
An intimate industry lounge experience bringing filmmakers, producers, and creatives together during Florida Film Festival 2024.
The Story
Industry Collective produced a private networking lounge during the 2024 Florida Film Festival in Orlando. Designed as a space for filmmakers, producers, local businesses, and press to connect outside of formal screenings, the event blended creative community, conversation, and local art under one roof. This event marked the official relaunch of Industry Collective’s event programming and its first-ever activation on the East Coast and in the Orlando market.
The Challenge
Despite a tight timeline, the team lost the venue twice in the weeks leading up to the event due to unforeseen circumstances. With limited availability during one of Orlando’s busiest cultural weekends, securing a new location that felt elevated, creative, and intimate—while accommodating the guest list—became a top priority.
Our Approach
Industry Collective quickly pivoted, relocating the event to a contemporary art gallery in Orlando that aligned with the aesthetic and community spirit originally envisioned. The lounge featured light bites, wine, and craft cocktails, with a live DJ set to keep the atmosphere energetic. A pop-up art exhibition highlighted local and regional artists, with pieces available for purchase, offering attendees a chance to support Orlando creatives.
The Results
The lounge welcomed over 75 filmmakers, industry producers, press, and local entrepreneurs for a successful evening of networking and community building. Despite venue challenges, the event maintained a polished, approachable atmosphere and became one of the weekend’s standout gatherings. The art display generated interest and sales, and several attendees credited the event for sparking future collaborations. Most notably, it reintroduced Industry Collective’s events program and built a strong foundation for future East Coast activations.
Sponsors and Partners
Florida Film Festival, Orlando Urban Film Festival, Ivanhoe Park Brewing Company, EA Sports.
Deliverables
Full event production and management
Sponsorship and vendor coordination
Live DJ and sound management
Pop-up gallery curation
On-site guest experience team
Photography and event recap