The Story

Industry Collective produced a social-first video campaign for Vogue and White Claw. The shoot followed celebrity DJ twins and eyewear designers Coco & Breezy, alongside popular content creators Julz, Alex Wolf, and Alexandria, as they explored iconic neighborhoods, art installations, and the city’s electric nightlife.

The Challenge

Bringing a high-profile campaign to life in Miami meant securing permits, insurance, and location releases for multiple in-demand spots — including Wynwood Walls, a private villa, and a mini-yacht — all within a condensed six-week prep window. The team navigated last-minute approvals, tight timelines, budget management, and talent scheduling, with real-time problem-solving when crew availability shifted mid-production.

Our Approach

Industry Collective managed full-service production — overseeing budgets, sourcing luxe locations, hiring top-tier community members for styling, glam, and cinematography, and line producing on the ground in partnership with Vogue’s in-house team. The campaign was filmed on a DJI Osmo Pocket 3 by DP Destiny Langley and featured standout glam work by Angelica Crump and Latrese Henry — with Coco herself calling it “the best hair experience of her life.”

The Results

The campaign launched across Vogue and White Claw’s social platforms, amassing 3.6M+ views and strong engagement from audiences and brand fans alike. Despite tight prep and day-of challenges, the team executed a polished, energetic campaign that captured the essence of Miami and the “Take Life by the Claw” ethos.

Deliverables

• 1x Hero Social Video

• 6+ Branded Social Assets (IG Reels, Stories, Stills)

• Budget Management

• Location Permits & Insurance

• Crew & Glam Hiring

• Talent & Influencer Management

• On-Set Line Production & Coordination

• Final Asset Delivery to Vogue